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FAQs


Medication adherence simply means sticking to your prescription. Adhering to medication is taking the medication as directed by a health care professional – whether taken in pill form, inhaled, injected, or applied topically.

Not taking medication as prescribed is called non-adherence. Many people never fill their prescriptions, or they may never pick up their filled prescriptions from the pharmacy. Other people bring their medication home, but don’t follow their health care professional’s instructions – they skip doses or stop taking the medicine.

Specifically, non-adherence includes:

• Not filling a new prescription or refilling an existing prescription when you are supposed to;
• Stopping a medicine before the instructions say you should;
• Taking more or less of the prescribed medicine; and
• Taking the medicine at the wrong time.

Taking medication correctly may seem like a simple or personal matter, but non-adherence is a complicated and common problem. Nearly three out of four Americans report that they do not always take their medicine as directed. There are many reasons why people are not able to take their – including forgetfulness, lack of belief in the medicine’s effectiveness, being unsure the medicine is working, fear of side effects, trouble taking the medicine (especially with injections or inhalers) and cost of medicines.

Often there is no single reason someone does not take their medicine as directed, but rather a combination of reasons. One person may face different barriers at different times as he or she manages his or her condition. Whatever the reason, the result is always the same –patients miss out on life-saving benefits, a better quality of life, and lose protection against future illness or serious health complications. For instance, not keeping blood pressure in check can lead to heart disease, stroke, and kidney failure; not keeping diabetes under control can lead to amputation, blindness, and heart disease.

Cost of medicine and co-payments are common reasons that some patients do not take their medicine as directed. Consumers should check with their health plan providers about their prescription drug coverage, and make sure they are getting the most out of it. They should also check with their doctor or pharmacist about whether a medicine is available as a generic. Many pharmaceutical manufacturers have programs to help patients who need assistance paying for their prescription medicines.

Here are a few resources to assist with the cost of prescription drugs:

Benefits CheckUp: Prescription Drug Assistance

National Council of Aging website that helps seniors with limited income and resources make the best decisions about the public and private programs that are available to help them save money
on prescription drugs and other healthcare costs.

Patient Access Network

Helps underinsured patients with co-payments for cancer or chronic disease medications.

Partnership for Prescription Assistance

Programs around the country that help patients, caregivers and prescribers access free or low-cost prescription drugs.

Consumer Reports Best Buy Drugs

Consumers Union, the group that publishes Consumer Reports, picks the best drugs to treat certain conditions based on how well the drugs work, safety, side effects and cost. Also available in Spanish.

Medicare Extra Help

Some people with limited resources and income also are eligible for Extra Help to pay for the costs – monthly premiums, annual deductibles, and prescription co-payments – related to a Medicare prescription drug plan.

Nearly half of Americans (133 million) are diagnosed with at least one long-term health condition, like asthma or diabetes. ii People with these common conditions take their medicine as directed only 50-60% of the time. It is likely you or someone you know has one of these conditions and is struggling to take the medicine as directed—and this can have serious health consequences.

Approximately 125,000 people die each year in the United States because of not taking medicine as directed. About one third of medicine-related hospital admissions in the United States are linked to non-adherence. Not only does it cost patients their health, but it also costs the country nearly $300 billion each year in additional costs for doctor visits, emergency room visits, hospital admissions and additional medicine.

Please visit the Script Your Future Health Care Professional website for more information about the importance of medication adherence and how you can learn more. Basic background pieces include:

World Health Organization (WHO) Report on Adherence
• National Council for Patient Information and Education (NCPIE) Medication Adherence National
Action Plan


All medicines have risks and benefits. When a patient works with their health care professional to decide to use medicine to help manage a long-term health condition, he or she accepts certain risks in exchange for potential health benefits. Consumers can help manage those risks by using medicines safely, including storing and disposing of them safely.

Here are a few resources about safe medicine use :

• Food and Drug Administration (FDA) Safe Use Initiative
• National Institutes of Health (NIH) Medline Plus
• Agency for Healthcare Research and Quality (AHRQ)
• FDA Information on Safe Disposal of Medicines


If patients have any issues with their medicine that keep them from taking it as directed, they should start by talking to a doctor, pharmacist, nurse, nurse practitioner, or other health care professional to learn about options or tools that can help. They can also check ScriptYourFuture.org to find tools and resources to help.

Nearly three out of four Americans report that they do not always take their medications as directed, leading to serious health consequences and avoidable costs. And as more and more Americans are affected by at least one chronic condition, the costs continue to grow. The total costs of non-adherence amount to at least $300 billion a year, including costs from medical complications and hospital readmissions. Our country needs a comprehensive, integrated campaign with cooperation from a variety of stakeholder groups to raise awareness of this critical health issue. Poor medication adherence is everyone’s problem – and it’s going to take a united effort to solve it.

The goal of Script Your Future is to raise awareness among consumers and their family caregivers about the importance of taking medication as prescribed as a vital first step toward better health outcomes. The campaign focuses on patients affected by three serious chronic conditions – diabetes, respiratory disease, and cardiovascular disease. It encourages patients and health care professionals to better communicate about ways to improve medication adherence.

The campaign is a multi-year, research-based public education effort targeting consumers with chronic conditions, their family caregivers, and health care professionals. The effort includes coordinated national communications and targeted outreach efforts in six cities – Baltimore, MD; Birmingham, AL; Cincinnati, OH; Providence, RI; Raleigh, NC; and Sacramento, CA. Additional cities/regions may be added to the effort as the campaign progresses. Public and private stakeholders help raise awareness by disseminating campaign messages through their networks.

The campaign launched on May 11, 2011 and will continue for at least three years. For more details about the campaign, please visit the web site at www.ScriptYourFuture.org

If you are a health care professional (HCP) and would like help talking to your patients about taking their medications as prescribed, visit our HCP website and main web site at www.ScriptYourFuture.org to learn more about available campaign tools and resources, including journal articles on medication adherence and how it can be improved.

If patients have any issues with their medicine that prevent them from taking it as prescribed, they should start by talking to a doctor, pharmacist, nurse, or other health care professional to learn about options or tools that can help. They can also visit www.ScriptYourFuture.org to find tools such as free medication reminders via text messages; sample questions to ask health care professionals; lists and charts to keep track of medicines; interactive videos and fact sheets on targeted common chronic conditions, including diabetes, asthma, high blood pressure and high cholesterol.

Script Your Future was in the making for more than two years and is grounded in solid research on the issue of adherence. The National Consumers League conducted focus groups with patients and health care professionals on the barriers to adherence and a qualitative web survey to measure consumers’ knowledge of adherence as well as their adherence levels. In addition, a briefing paper on medication adherence in the United States was released at the launch. The briefing paper highlights the problem of non-adherence, the consequences of non-adherence, and the need for a campaign to encourage dialogue between health care providers and their patients regarding adherence.

As America’s oldest consumer organization, the National Consumers League has advocated for consumer interests since 1899, providing government, businesses, and other organizations with the consumer’s perspective on a range of concerns – including medication information. From this position as an advocate organization, NCL is leading the charge on organizing stakeholders, and so far more than 130 diverse stakeholders have come to consensus on a campaign plan. The National Consumers League will direct and lead the campaign, with ongoing input, guidance, and support from Committed Partners (see main website for a full list).

NCL is accountable for convening, coordinating and managing all campaign activities, with the advice and support of the campaign Operating Committee. The Operating Committee is made up of the co-chairs from three working groups and government representatives. Under the Operating Committee, there are three Working Groups that meet regularly and represent the perspectives of various stakeholders: Chronic Condition Outreach, Health Care Practitioner Outreach, and Campaign Evaluation. Various government agencies and adherence researchers provide valuable insight about the extent and implications of non-adherence, and help to communicate important messages. Finally, our Committed Partners work to increase medication adherence by participating in campaign activities, attending meetings, and making financial and/or in-kind contributions.

This campaign will measure awareness of medication adherence – nationally and in a few select cities. We conducted a national and target market baseline survey in spring 2011 to measure basic awareness of medication adherence as a health issue, as well as communication between patients and health care professionals, and compare those results to another survey planned for the end of the campaign. By measuring knowledge about medication adherence and the number of people who believe it to be an important health concern, as well as communication with health care professionals, we can measure the reach and effectiveness of our efforts.

NCL will also look at the following:
Quantitative and qualitative communications metrics – including web analytics and media coverage
Committed Partner Engagement
Research and Data Partnerships as possible
Based on these metrics, we will track how consumers have been exposed to the importance of medication adherence. We will be successful if more patients who have chronic conditions are now aware of the importance of taking meds as directed.

NCL has brought together more than 130 public and private stakeholder organizations to develop and implement the campaign. To date, financial supporters include health care professional organizations, federal government agencies, pharmacists and pharmacies, patient groups and pharmaceutical companies. A list of financial sponsors is available on the website.

Seventy-five percent of health care spending goes toward care for people with chronic conditions. The importance of medication adherence can apply to any condition, but for this campaign we chose to focus on three chronic conditions where adherence is especially important to good health outcomes. Diabetes, respiratory disease (asthma and COPD) and cardiovascular disease (high blood pressure, high cholesterol and heart disease) are chronic conditions that affect millions of Americans and cost hundreds of millions of dollars every year to treat, but which also have an established medication component that can help prevent complications and future illness.

There are many reasons people do not take their medication as directed – and cost is certainly one of them. But from our research, which informed the Script Your Future campaign, cost is not the primary barrier. We did find, however, that conversations between health care professionals and patients are critically important, no matter why someone is choosing not to take prescribed medicine. That is why we are focused on raising public awareness about the issue of medication non-adherence and its consequences and encouraging dialogue between health care professionals and their patients. If people have questions about cost, we have provided links and tools on the campaign website www.ScriptYourFuture.org.

We know medication adherence is an important issue all over the country, so this campaign will involve a national survey and national media to raise awareness about adherence. We will also work with national partners, including health care organizations and practitioner groups, to share campaign messages and resources through their networks across the country.

Our efforts in specific cities will reflect the national messages while complementing existing local medication adherence efforts and providing additional supports, such as local coalitions committed to improving adherence. What we learn from our work on the local level can help inform and improve the national campaign.

We used specific criteria determined by the campaign stakeholders to help identify cities where the campaign can have the greatest impact. These criteria included media market size, local prevalence of target chronic diseases, geographic diversity, demographic diversity, local presence of partner organizations, and local presence of other complementary efforts or organizations related to medication adherence. For our six initial cities, we chose Baltimore, MD; Birmingham, AL; Cincinnati, OH; Providence, RI; Raleigh, NC; and Sacramento, CA.

The first step to getting more involved in this campaign is to become a Committed Partner – a sign-up form is available here. If your organization is located in one of the six target cities (see above), NCL will connect you with the campaign coalition in your area to learn more about participating in specific campaign activities.

Stakeholders are any organizations, agencies, and companies that have an interest in improving health and want to help improve medication adherence. Committed Partners are stakeholders that have officially signed on to demonstrate their support for the campaign, whether by contributing in-kind through participation in working groups and expert input or through financial contributions. Committed partners agree to honor and follow the campaign guiding principles, which you can access here.

Campaign Partners also realize valuable benefits from their participation, such as shaping the campaign through membership in working groups and committees and gaining access to messaging and materials for distribution to their constituencies. If your organization is interested in joining the campaign, you can access the sign-up form here.

The National Consumers League relies on its Committed Partners to promote and extend the reach of the Script Your Future campaign – and we publicly acknowledge their participation in campaign materials and on our website.

There are a variety of ways for Committed Partners to communicate and receive updates about the campaign – including a monthly e-newsletter, customized social networking site, and regular calls/meetings. All of these resources are available to Committed Partners only.

A number of government agencies have pledged their support for this campaign, and will assist NCL in advisory roles and by helping to disseminate adherence tools and resources. The Agency for Healthcare Research and Quality provided the initial planning funds for the campaign; NCL is also working with the Department of Health and Human Services, Food and Drug Administration, FDA Office of Women’s Health, and the Office of the Surgeon General. Surgeon General Dr. Regina M. Benjamin, is deeply committed to the issue of medication adherence and has been a keynote speaker at campaign events, and has made public service announcements for the campaign.

No. We understand that medication is just one component of managing a chronic condition. That’s why the campaign creative puts the focus on the patient, rather than the pills. It’s also why the campaign messaging will always say that taking medication as directed is just part of managing a chronic condition.

However, this campaign is about medication adherence. The campaign goal is about improving awareness about adherence, specifically, so we need to keep the focus on that aspect of chronic disease management. To try to address other aspects such as physical activity, healthy eating, etc., while important, will be confusing and dilute our message.

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